Thu, March 5, 2020
7:30 AM – 5:00 PM PST

Add to Calendar

Hotel Irvine
17900 Jamboree Rd
Irvine, CA 92614

View Map

Registration Opens


7:30AM - 9:00AM
“Attract & Engage” Experiences Open, including:

Brokers Are Better Network Demonstrations 
Headshot Station - Sponsored by Class Valuation
Video Coaching


9:00AM - 9:15AM
Activate Stage Program Begins

Opening Remarks
René Rodriguez, Keynote Speaker


9:15AM - 10:00AM  
“Marketing Makeover” moderated by Ryan Ehler, Senior Loan Officer of Ehler Lending Team and AIME member

  • Learn how to better communicate your value proposition and leverage the marketing resources at the “Attract & Engage” Experiences throughout the day.

  • AIME members will identify pain points they have with specific marketing topics and a panel of industry experts will evaluate these challenges and opportunities for improvement.

Sarah DeCiantis, Chief Marketing Officer of United Wholesale Mortgage
Andrew Pawlak, Co-Founder and CEO of leadPops
Kevin Periano, Chief Lending Officer of PRMG, Inc.


10:00AM - 10:30AM

  • “Attract & Engage” Experiences Open


10:30AM - 11:00AM
René Rodriguez, Keynote Speaker


11:00AM - 12:00PM
Mat Ishbia, President & CEO of United Wholesale Mortgage


12:00PM - 1:30PM

  • “Attract & Engage” Experiences Open


1:30PM - 2:00PM
Anthony Casa, Chairman of Association of Independent Mortgage Experts


2:00PM - 3:00PM
“Marketing Makeover” Reveal with Q&A moderated by Ryan Ehler

    • AIME members will return from their “Marketing Makeover” consultations to share what they have learned and discuss with the panel of judges what steps they will take to improve their ability to “attract, engage and retain” their clients, referrals and real estate partners.

Sarah DeCiantis, Chief Marketing Officer of United Wholesale Mortgage
Andrew Pawlak, Co-Founder and CEO of leadPops
Kevin Periano, Chief Lending Officer of PRMG, Inc.


3:00PM - 4:30PM
“Attract & Engage” Experiences Open


4:00PM - 6:00PM
AIME Activate Mix & Mingle 


This agenda is subject to change. Event tickets are limited, while supplies last. Tickets are non-refundable. Tickets subject to availability.


Don’t miss AIME Activate! A brand new interactive event designed to help mortgage brokers become marketing experts.

Join us in Irvine, California on Thursday, March 5th, for this hands-on workshop designed to enhance your marketing skills to help grow your business as a mortgage broker or LO. Your experience at AIME Activate will equip you with the tools and confidence you need to build real estate partner relationships, engage your clients and strengthen your referral network.


Participate in interactive sessions with marketing experts to learn how to establish or grow your online presence, better communicate your value and build connections with real estate professionals.

  • • Professional Headshots
  • • Video Coaching
  • • Tips to Enhance Your Website


Learn how to engage with your audience to develop meaningful relationships that convert to referrals by connecting with industry leaders, marketing experts and exclusive vendor partners.

  • • Social Media Engagement Strategies
  • • Lead Generation Best Practices
  • • Email Marketing Techniques


Sharpen your approach toward customer relationship management, leverage your existing systems and learn strategies to help optimize how you engage with and retain your previous clients.

  • • Access to Exclusive Tools
  • • Customer Retention Tips
  • • Relationship Building Tactics

Hotel Information

The AIME Activate Hotel Room Block at Hotel Irvine is now FULL. Please secure your hotel rooms by calling (877) 614-2137 directly for options. Hotel rooms are limited and rates are based on availability. 

*Event tickets are limited, while supplies last. Tickets are non-refundable. Tickets subject to availability.